There is no "I" in Frends...
The world's most unique headphone brand has arrived in Australia.
What started as a crew of likeminded professional snowboarders developed into the celebrated Frends brand that has now created an internationally sought after product in Frends Headphones.
The originality of design, quality construction, unique styling and engaging brand story has seen Frends Headphones experience rapid international expansion over the past few years including global stockist agreements with Apple stores and Urban Outfitters.
Frends is a brand platform that follows the theory that "there is no i in Frends". The Frends crew was founded by seven of the world's best snowboarders who formed a unique bond while travelling the world competing and living life together. The crew has now grown to a collection of individuals who all share their own vibe and inspirations through their respective art. Each shares a common belief in classic design, authentic brand and passionate life lived.
The Frends Crew consists of founding members Mason Aguirre, Danny Davis, Scotty Lago, Keir Dillon, Jack Mitrani, Luke Mitrani and Kevin Pearce who have recently inducted new riders Eric Jackson and Mikkel Bang. Frends has since spread its wings from the mountains and welcomed a charismatic team of professional surfers to the Frends family in Conner Coffin, Benji Weatherley, Mitch Coleborn and Warren Smith.
When speaking about their product Frends state that: "We believe that our products should be the perfect blend of form and function. Our headphones have the deliberate design lines and fashion cues that our crew of athletes, musicians and artist expect. This blend of forms is held in balance by providing the function that their active lifestyles demand".
The authentic design development of Frends products has resulted in a headphone range like no other. The range balances innovation like ear cup tap control with unique styling such as the denim wrapped Frends Light. The range is positioned for affordability with Australian prices starting at $44.95 and finishing at $164.95 for the previously mentioned Denim Light.
As well as producing headphones the Frends brand also hosts its own line up of music festivals known as the Frendly Gatherings. The most recent Frendly Gathering went down in Vermont over three days of camping, music and action sports that embodied everything that is the Frends brand. While they are already seen as one of the most progressive brands in the headphones industry Frends are continuing to push the envelope. Later this year will see the release of a new product line set to change the way the market views the headphone category and cement Frends' unique positioning.