Transfer Snowboard Magazine | 2012 Dew Video Battle
Team DC has taken out both the public and the panel vote of the inaugural 2012 Dew Video Battle to take home $10,000 cash from Mt Dew.
The DC Team video was titled: Brothers Down-Under - DC Pro Ryan Tiene takes his younger brother Dane, back to his grassroot spots for some backcountry and urban snowboarding in Australia.
We called the team first thing this morning to tell them of the news...
"Oh Booyah! 10 grand for Dane George!" Dane Tiene the younger of the brother duo claimed upon hearing the news.
"haha NO! Dane just won his yearly pay check! haha" Ryan Tiene laughed off. "I did get a few more shots so I think I'll be getting more..."
"Na, you had four more shots... but yours went for a minute 30 and mine went for a minute.." Dane fired back.
"Oh sorry I stack clips.. haha"
It was a good start to the morning for the two brothers from Port macquarie and probably a good icing on the cake for Ryan who has recently been eleveated to the DC international pro team and is about to take off on a well deserved holiday to the Mentawai's surfing.
"I didn't know exactly if we would win, I know we had a chance, but I thought we had a good chance. It was actually not that awesome coming back from overseas after a long season filming and straight into 6 weeks of hard core filming. Every time it was sunny we would be out there trying to build something or hit something." Ryan said.
For the judges, the DC team video entry was a unanimous winner out of the 10 team videos entered. The 5 panel judging team, that including Nicolas Muller, Gigi Ruff, Mel Simmons, Connor Manning and Russell Holt all voted DC in the number 1 spot for the $7,000 prize.
"Using the entire mountain and shredding what's in front of you is the highest in my ranks", Nicolas said. Mel Simmons, Head judge added, "A super fun edit. You propped the event & your spono. Really got out there & took full advantage of the Oz season, great terrain variety - very creative, excellent showcase of the TieneyBro's - riding style for days & it wouldn't be a Teine production without your trademark nudecameo thrown in for good measure... Jezza: biggest plus for me was the fact that you used barely any after affects at all in piecing this edit together. Your shots were clean. Solid effort."
The public voting portion of the event was a much closer race, with DC sneaking over the line in the final day of voting closely edging out Team Nomis by just over 100 votes and taking home the $3,000 prize.
"We were spamming hard core - I even wrote to KFC and asked them to help" Dane said.
"I bought a DC ads on Facebook and DC posted it twice on their Facebook page and once on their DC US page which has 9 million followers. We just got as many people." Ryan added. Explaining just how much active effort it took to promote their video enough to get the win.
This image comes from Ryan Tiene's Instagram (@ryantiene) from a few days ago. An example of the relentless and successful social media campaign the team undertook to help take the public voting win.
When Filmer Jeremy Richardson heard the news of the teams win a few moment after he was stoked, and happy to give some credit to the other teams who made some great edits, "Did we win? Ahh sick!! I'm so stoked, I really respect what the other teams did like Team FYVE , they hit so many spot and worked their arse off and it was cool to see. But yeah we worked super hard for our video too, stoked!" Said Jeremy.
There were public winners too - everyone who voted in the 2012 Video Battle had the chance to win over $2400 in a Mt Dew Spending Spree that included 14, $100 daily prizes and one $1000 overall prize.