Count on the US Open Snowboarding Championships to Feature Olympic Athletes

March 16th, 2009

PRESS RELEASE

Count on the US Open Snowboarding Championships to Feature Olympic Athletes
Free Santigold & RJD2 Concerts and More

BURLINGTON, VT (March 11, 2009) – There are countless reasons why the US Open is one of the most exciting competitions in snowboarding. Here are just a few.

0 is the amount of dollars it costs to watch the best snowboarding in the world at the US Open, taking place at Stratton Mountain Resort, Vermont on March 16-22, 2009.

1 is the number of snowboard competitions that have featured the most progressive riding for longer than any other event in the world – The US Open Snowboarding Championships.

2 is the number of brand new Volvo XC-60s that USO sponsor Volvo Cars North America will award to the overall top male and female riders at the US Open. It is also the 50th anniversary of the three-point seat belt, which Volvo invented and shared with every car manufacturer at no cost, saving more lives than any other vehicle safety invention.

3 is the number of Olympic gold medalists competing at the US Open: Shaun White, Kelly Clark and Hannah Teter.

4 is the number of people you need in your car when you park at Stratton during the US Open finals in order to be entered into the US Open carpool raffle. If your raffle number is chosen, you will be the lucky winner of Burton’s 2010 eco-friendly GMP products.

5 is the number of snowboard movies that have featured music by RJD2, who will be performing a free outdoor concert at the US Open on Friday, March 20 after the quarterpipe competition.

10 is the number of years that Chill, the non-profit learn-to-ride program that serves thousands of underserved youth around the world, has brought a group to the US Open. Chill selects outstanding members from each of its North American locations to attend the Open, giving many of the kids their first chance to fly in an airplane, see a major snowboarding competition and meet professional athletes.

10 is the number of years Santigold has been snowboarding. Her album ‘Santogold’ landed at number six on Rolling Stone’s top albums of 2008. Santigold will play a live, free show after the US Open halfpipe finals on Saturday, March 21.

80% of the world’s top 10 ranked professional video game teams used SteelSeries’ gaming gear to achieve digital domination in 2008.

185 football fields covered by a foot of snow are what it takes Stratton Mountain Resort to build the venues for the US Open.

1,000 is how many milligrams of vitamin C you’ll find in each immune-boosting, naturally energizing packet of Emergen-C®, which is a generous sponsor of the US Open.

1872 is the year the oldest cosmetic company, Shiseido Cosmetics, was founded in Japan. They will be distributing 20,000 free sun samples at the Burton US Open this year.

1975 is the year Nature Valley created the granola bar category.

2005 is the year that Corona Extra, a sponsor of the US Open, became the first imported brand in U.S. history to surpass the 100 million case threshold.

6,000 is the number of AMP stickers that will be applied to gear in the AMP tent at the US Open. AMP will also give away 50,000 samples at the US Open – 367 times the population of Stratton, Vermont.

$50,000 is the amount of money the Men’s Swatch TTR World Tour Champion will receive at the US Open.

$100,000 is the amount of money the male and female 2009 Burton Global Open Series Champions will take home after the US Open – currently the largest single payout in competitive snowboarding.

1,536,829 is the total number of views that the 2008 US Open received on GO211.com, which will webcast the 2009 US Open quarterpipe, halfpipe and slopestyle semi-finals and finals live.

3,000,000 is the number of trees that Paul Mitchell helps plant across the globe per year by supporting American Forests® and its Global ReLeaf® program.

289,950,000 is the number of people over the age of two that NBC reaches in the U.S. NBC will air the US Open on Sunday, March 29 from 1:00-2:30 p.m. EST.

Burton would like to thank GO211.com, Stratton Mountain Resort, SWATCH TTR, Volvo, Amp Energy, Paul Mitchell, Nature Valley, Shiseido, Emergen-C, SteelSeries, Corona, R.E.D., ANON, Analog and Gravis for their support of the US Open. For more information on the US Open, head to www.opensnowboarding.com <http://www.opensnowboarding.com/>

About the Burton Global Open Series
The Burton Global Open Series events are the pinnacle snowboarding events of the season. Founded by Jake Burton, the Opens have grown from grassroots events to global spectacles attracting tens of thousands of spectators and riders from around the world. Since the beginning, the Opens have been driven by riders, for riders evolving with snowboarding and riders’ needs over the years. With events held in Canada, Europe, Japan, the United States, New Zealand and Australia, the Opens set the standard for snowboarding events around the globe. For more information, visit www.opensnowboarding.com

About the Swatch TTR World Snowboard Tour
Founded by Terje Haakonsen and industry innovators in 2002, the SWATCH Ticket To Ride (TTR) World Snowboard Tour is a non-profit, rider-driven organization with the mission to create the highest quality competitive snowboard environment in the world, using authenticity, accessibility and innovation as guiding principles. Since its foundation, the Swatch TTR Tour has been developing into the most exposed snowboard tour worldwide featuring global grass root and key independent freestyle snowboarding events over a ten-month period from Southern to Northern Hemisphere locations. Events are rated via a 1-through-6Star system, with points allocated accordingly, a 6Star event holds the highest. Any rider participating in these events, from up-and-coming to professional talent, earns ranking points and a position on the SWATCH TTR World Ranking List. The top male and female rider based on an average of their best eight results of the season is crowned SWATCH TTR World Snowboard Tour Champion. For more information, visit <http://www.ttrworldtour.com>

About GO211.com
GO211.com is the leading community and video site for lifestyle sports created by and for action sports athletes and enthusiasts. It’s the place to hang with the pros and friends to get behind-the-scenes video, blogs, photos, webcasts and podcasts from featured contributors along with other action sports fans. GO211.com offers a broad range of exclusive content submitted directly from the athletes. The current GO211 Pro Team roster includes Keir Dillon, Keegan Valaika, Danny Kass, Hannah Teter, Kevin Pearce, Kelly Clark, Jack Mitrani, Ben Watts, Donny Robinson, CJ Hobgood, Christian Hosoi, Holly Beck, Sarah Burke and Mike Losness, among others.