Mindshare and Ballistyx have decided, despite significant interest, to postpone Jam in the Tan event to align with the opening of the 2010 Victorian snow season. Short lead times in creating an event which would have delivered on our initial vision being the main factor.
This large scale event, combining snow and music in the city, will be a catalyst for generating hype leading into the season, ultimately benefiting the snow industry as a whole.
The event is planned to be held at Hisense Arena, one of Melbourne’s premier venues, with a capacity of 7,000 people and the benefit of a retractable roof. We are currently in the process of recommencing discussions with brand partners in October 2009.
Mindshare and Ballistyx will continue to work on the biggest event on the snow calendar and both parties are looking forward to kicking off the next season with your support!