Beijing Gets Ready For The Oakley Shaun White Air & Style 2012

December 4th, 2012

Construction begins for the mammoth jump Image:: World Snowboard Tour

Transfer | Press Release

The World Snowboard Tour will kick off in China this weekend marking the commencement of the biggest snowboard competition on the calendar. 24 riders will battle it out for their share in the US$100,000 prize purse.

For the 3rd consecutive year the Air & Style takes place in Beijing, China, in the Bird’s Nest Olympic Stadium. The Oakley and Shaun White present Air & Style Beijing is the most important and only 6Star event of the World Snowboard Tour on the Asian continent

It’s the year of the dragon and all 24 riders will need dragonblood pumping through their veins when dropping in from the 50 meter high start gate on top of the monsterous ramp. Dragons are high flying, fearless, risk taking apex predators, who soar to far away lands to seize glory and riches. These characteristcs are also key in sticking a double cork or 1440 enroute to winning the Oakley and Shaun White Air & Style.

“China is continually showing its strength as a global sports leader and the action sports arena is no exception,” said Oakley Vice President of Global Sports Marketing, Patrick McIlvain. “Now in its third year, Air & Style Beijing is building momentum behind the sport of snowboarding in one of the most important emerging markets in the world. Oakley is proud to partner with Shaun White in bringing one of the best snowboard events of the year to the Bird’s Nest Olympic Stadium.”

For the first time all 24 riders will start in a head-to-head competition from round 1 on. 12 winners and 4 lucky losers will advance to round 2 and battle their way through to the Super Final of 4 riders. 1,000 World Snowboard Tour points, a dragon’s share of the 100,000 US-Dollar prize purse and the Ring Of Glory are the plunder waiting to be captured by the top vanquishing hero.

Ulrik Badertscher (NOR), winner of last years Beijing event, will lead big names such as World Snowboard Tour champion Peetu Piiroinen (FIN) and Big Air Tour champion Seppe Smits, into the stadium. The North American delegation, with Slopestyle world champion Chas Guldemond (USA), Mark McMorris (CAN), Seb Toutant (CAN), Eric Beauchemin (USA), Antoine Truchon (CAN), Sage Kotsenburg (USA) and Maxence Parrot (CAN) poses a formidable challenge to all. A menacing field of norsemen will travel from Scandinavia to the middle kingdom, China. Stale Sandbech (NOR), Petja Piroiinen (FIN), Torgeir Bergrem (NOR), Roope Tonteri (FIN), Emil Ulsletten (NOR), Sven Thorgren (SWE) and Nils Arvidsson (SWE) are coming to strengthen their position as one of snowboards strongest heritages. Never to be underestimated, Werner Stock (AUT), Clemens Schattschneider (AUT), Mathias Weissenbacher (AUT), Pat Brugener (SUI), Marko Grilc (SLO) and Viktor de la Rue (FRA) from the European Alps are a venerated guild. Yuki Kadono (JPN) will have the shortest trip to make, but may have the most to gain from a victory in his home continent.

And in old Air & Style tradition Sun Nan and Band will perform live on stage to entertain the Chinese crowd alongside breathtaking world elite snowboarding.

Starting field (Top 24)

1 Ulrik Badertscher NOR
2 Peetu Piiroinen FIN
3 Seppe Smits BEL
4 Staale Sandbech NOR
5 Mark McMorris CAN
6 Sebastien Toutant CAN
7 Antoine Truchon CAN
8 Roope Tonteri FIN
9 Nils Arvidsson SWE
10 Werner Stock AUT
11 Torgeir Bergrem NOR
12 Clemens Schattschneider AUT
13 Sage Kotsenburg USA
14 Yuki Kadono JPN
15 Pat Burgener SUI
16 Petja Piiroinen FIN
17 Mathias Weissenbacher AUT
18 Victor De Le Rue FRA
19 Eric Beauchemin USA
20 Chas Guldemond USA
21 Emil Ulsletten NOR
22 Maxence Parrot CAN
23 Marko Grilc SLO
24 Sven Thorgren SWE