PORTLA ND, ORE. (December 17, 2009) — Grenade announced today that all non-knit headwear will be exclusively produced by New Era, beginning in Fall 2011. The deal further strengthens the brands’ already powerful alliance.
The deal was forged by Grenade CEO, Joseph Condorelli, and has been in motion for more than a year. The announcement today elevates the relationship to one of the strongest in the industry. While New Era already produced many of their caps, the timing of the exclusive partnership coincides with the production of Grenade’s most comprehensive line in history.
Condorelli noted how well New Era’s years of dependability and Grenade’s boldness and enthusiasm complement each other. “New Era makes the best caps in the world. Grenade makes the boldest products out there. This team will truly mark a New Era for the industry,” said Joseph Condorelli, Grenade CEO “It’s insane to work with such great people,” said Danny Kass, Grenade President
Founded by two-time Olympic silver medalist Danny Kass, Grenade engineers action sports clothing and accessories. Headquartered in Portland, Oregon, Grenade has expanded its signature glove line to become a world player in action sports gear. From snowboarding to skateboarding, motocross to super cross, the iconic Grenade logo is found on top athletes in nearly every action sport. Grenade combines industry expertise and passion for adventure to create cutting-edge designs that dominate.