Transfer Snowboard Magazine Wins Coveted Cover Of The Year
Cover Of the Year Winner: 2011 Transfer Photo Book
Transfer Snowboard Magazine Wins Coveted Cover Of The Year
A huge congratulations to Ryan Tiene, Jake McBride, Johnny McCormark, Perisher resort and the whole Transfer Snowboard team, whose amazing collaborative effort on the Transfer Photo Book 2011 cover was recognised this week with ‘Cover of the Year’ in the Sports category at The Maggies: Magazine Cover of the Year 2011 awards.
The winning cover, shot by Sydney-based photographer Jake McBride, features Ryan Tiene hitting a purpose-built jump at Perisher resort in September 2010 and the art direction of Transfer’s Art Director Johnny McCormack.
Demonstrating his photographic brilliance, Jake combined the use of flash and the fading sunset background with the perspective-making placement of the ladder, the lines of the jump and the figure at the bottom left of the frame to produce a striking image.
The overall result is a rare image for Australian resorts that, due to limited snow, usually struggle with building such masterpieces of architecture. In this case, thanks in large part to Perisher’s commitment to the boundary-pushing scale of the jump and of course snowboarder Ryan Tiene’s commitment to hitting the jump repeatedly in near complete darkness – the result is spectacular and ground breaking for snowboarding in Australia.
The Photo Book faced some stiff competition in the Sports category, up against other outstanding covers such as Tracks’ January 2011, edition, with its portrait shot of surfing legend Andy Irons, who died in November 2010, and Waves from December 2010, starring eleven-time World Champion surfer Kelly Slater.
Check out a preview of the Transfer Photo Book and buy it online here
About The Maggies
Initiated and sponsored by online subscription company, iSUBSCRiBE, the covers entered in The Maggies were shortlisted by a panel of industry heavyweights, chaired by Ita Buttrose. This shortlist was then put to a public vote via www.themaggies.com.au, where over 75,000 votes were cast during a six week period.
