The North Face Opens New Format Store at World Square, Sydney
Mountainwatch | Press Release
AUSTRALIA – August 2024 – The North Face, the world’s leading outdoor brand, announces the reopening of its World Square location in its newest, most engaging format. The store boasts a double-height glazed facade, cutting-edge micro-tile screens internally, and facing externally to George Street, and a new dedicated Summit Series corner to launch in mid-September.
The North Face World Square location marks the first store opening under the new retail format since VF took back ownership of The North Face brand in the Australia and New Zealand region on July 1, Visitors to the store can expect an elevated consumer experience with over 300sqm of retail space, dedicated to performance outdoor products, including the brand’s pinnacle Summit Series collection, plus exciting collections and products for urban explorers.
This new format store, a ONEBOX PRO door, focuses on human connection, blending physical and digital realms, bringing nature into store, and rethinking sustainability. Design elements include wooden texture tile, concrete finish, brick wall, and raw concrete.
World Square is 1 of 3 new openings in Australia this year alongside Doncaster opening in Melbourne this September, and Bondi Junction in Sydney opening October 2024. In 2025, The North Face will open another location in Chatswood Chase.
The North Face has had strong growth in the APAC region, with an increase of 35% in the first quarter of FY25, and the brand looks forwarding to continuing that growth in Australia and New Zealand.
“We are excited to bring to market a retail experience that is globally consistent, but offers local relevance. Our stores provide a balanced combination of authentic outdoor apparel and equipment, while also outfitting the needs for every day. We believe the innovative technology and elevated design of these stores will resonate well with the Australian and New Zealand consumer.” – Stone Dong, Vice President and Managing Director, The North Face APAC
World Square Opening Celebrations – Thursday 29 August, 2024
To celebrate the opening of World Square store The North Face is giving the first 100 visitors a Jester Crossbody with a pre-loaded travel card – so you can explore – on them.
Travel cards will be pre-loaded with $20 to be used on public transport – and The North Face will be ready with suggestions of where you can explore by bus, train or ferry around Sydney.
World Square ‘We Play Different’ Launch – Friday 13 September – Sunday 15 September
To continue the celebrations of the store, and the launch of the F24 brand campaign ‘We Play Different,’ The North Face will be hosting 3-days of climbing at World Square, breaking down the barriers of climbing and enabling urban explorers to play different.
