Kiwi BigMountain Freeskier Jamesa Hampton Joins XTM Performance

Mountainwatch | Press Release

Torquay Victoria, Feb 14: XTM Performance and Kiwi Big Mountain Freeskier Jamesa Hampton have partnered up to showcase XTM on the highest peaks, steepest chutes, and in the deepest powder. Jamesa has made a name for himself on the Freeride World Tour in the last few years and has featured in some super cool video projects with his friends both in and out of NZ. After a chance encounter bringing XTM and Jamesa together, the fun and high energy partnership will be put to action on mountains across the globe.

“We are so stoked to have Jamesa on board,”  said XTM Performance Marketing Manager Lachy Keevers. ” Reggae Elliss contacted us last year with a heads up that he had met a skier who he thought aligned perfectly with our brand and what we stand for,” Keevers added.

“After meeting Jamesa I can well and truly say that our brand values pump through his veins, and his attitude toward skiing and the snow industry overall made him a perfect fit. After a recent team trip to Lake Tahoe where he voluntarily tested the thermal limits of our Merino underwear in the actual freezing lake, he has #DoGoodBeFreeHaveFun running through his veins.”

“To be joining the XTM team this season is an exciting move and I can’t wait to see where it goes! After spending just over a week with the crew, I’ve immediately felt like one of the family and I’m already looking forward to the next adventure,” Jamesa said.

“This partnership feels very full circle for me as I’ve worn the same XTM puffer under my ski jacket for almost ten years. I back the product, the people and their morals as a company so I feel very lucky to be involved.

“I’m frothing to test out the gear in harsh mountain environments for the coming seasons. My only regret is that this partnership didn’t happen sooner!”