The Lift Collection – Affordable Freeride Range From The North Face

July 14th, 2024
Erik Leon doing a bit if R&D. Photo: supplied

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Mountainwatch | Gear Guide

The North Face freeride collection has many pieces fit for skiers and snowboarders to stay protected from the elements on the slopes this winter, but for the 2024 winter the standout range is the new Lift Collection.

The Lift collection is inspired by The North Face team riders, Erik Leon and Jess Kimura. Not only are they at the top of the snowboard game, but are working hard to make the snowsports community more inclusive.

The Lift Collection collaborators, Erik Leon and Jess Kimura

For this reason, the Lift Collection is focused on accessibility through affordability. Consisting of the Build Up Pant and Build Up Jacket, the Lift Collection style blurs the lines of on-mountain and off-mountain gear and is available in black or a print.

The print was designed in partnership with Jess and Erik focusing on community (note – the hands together print) and expanding our mindset. It is offered at the lowest price point in The North Face snow range.

Jess Kimura in the Build Up Jacket and pants.

Build Up Jacket $375 AUD/$425 NZD  Build Up Pant $275 AUD/$325 NZD

The Build Up Jacket and Pants are your new go-to companion for conquering the slopes in style. Crafted with a waterproof, breathable DryVent™ 2L shell and a non-PFC DWR finish, this gear keeps you dry as you carve through the snow. The jacket features a helmet-compatible hood, covered secure-zip hand pockets, and a powder skirt to keep the snow out, it will prepare you for peak performance and comfort on the mountain.

  • Relaxed fit
  • Waterproof, breathable, seam-sealed DryVent™ 2L shell with a non-PFC DWR finish helps keep you dry
  • Body fabric made with recycled polyester
  • Attached, adjustable, helmet-compatible hood with a pre-tensioned elastic opening for a secure fit and a cinch-cord with a cord lock on back
  • Exposed, reverse-coil center front zip
  • Covered, secure-zip hand pockets
  • Hook-and-loop-closure wrist pocket
  • Powder skirt with gripper elastic
  • Encased-elastic cuffs
  • Internal cinch-cord at hem with a single-point adjustment

Build Up Pant $275 AUD/$325 NZD

The pants feature an elastic waistband, articulated knees for unrestricted movement, and an adjustable snap closure at the hem; waterproof, breathable DryVent™ 2L shell and a non-PFC DWR finish,

  • Relaxed fit
  • Waterproof, breathable, seam-sealed DryVent™ 2L shell with a non-PFC DWR finish helps keep you dry
  • Body fabric made with recycled polyester
  • Encased-elastic waistband with a drawcord for adjustability
  • Covered, secure-zip hand pockets
  • Articulated knees for increased mobility
  • Encased-elastic cuffs for a secure fit
  • Adjustable cuff gussets with snap closures

View the full Freeride Collection online here.

Jess Kimura