The North Face Encourages People To Get Out Of The Office & Into The Wild.

January 16th, 2023

Mountainwatch | Press Release

SYDNEY, AUS – JANUARY 16, 2023 – The North Face, the world’s premier supplier of authentic, technically innovative outdoor apparel, equipment, and footwear, has launched ‘Out of Office’, a campaign that encourages consumers to disconnect from the daily grind, in order to reconnect with family, friends and nature.

After years of lockdowns and travel restrictions, The North Face is celebrating every chance to get out of the office and into the wild. Head of Marketing for The North Face Australia and New Zealand, Sarah Hunt, says the campaign aims to reignite the excitement felt when it comes time to log off and launch into an outdoor adventure.

“There is simply no one in the office in January – it’s a pretty common phenomenon in Australia and New Zealand. Through this campaign, we aim to capture that liberating feeling you get when you set your out of office message, drop the tools, and escape your daily grind to reconnect with nature.”

Photo: The North Face

Later this month in support of the campaign, the brand will run a UGC competition, which aims to find the most creative images and out of office messages. It will encourage people to ditch the idea of a professional ‘out of office’ reply, get creative, and share the automatic response they’ve always wanted to write. Those wishing to enter the competition don’t need to commit to the real deal, but instead are required to simply upload a photo to Instagram with their ‘out of office’ message as the caption, along with the hashtag #TNFOutOfOffice.

Whether it’s a trip planned for later this season, or a holiday that’s just wrapped up, The North Face is encouraging everyone to share their outdoor adventures from summer for a chance to win. Three winners will be selected and will each receive $1000 worth of gear from The North Face for their next multi-day adventure.

The competition will run from January 16 to February 15, 2023, with winners announced shortly after.

For more information and details on how to enter can be found here.