XTM Performance Launch Fifth Consecutive Heat the Homeless 

May 19th, 2020

Mountainwatch | News

Leading Australian snow brand XTM performance has launched its fifth Heat The Homeless campaign and they’re asking you to “recycle, re-use and re-home old jackets to those that need it most.”

First launched in 2016, the Heat The Homeless campaign has seen a significant increase in donated jackets each year and the aim in 2020 is to top 20,000. A number of Olympians are helping XTM spread the simple message:

“Your jacket may be old but for others it’s shelter from the cold”

Athletes involved include Bell Brockhoff, Sami Kennedy-Sim, Lydia Lassila, Brit Cox, Matt Graham, Jakara Anthony and Aussie ski legend Steve Lee.

With an estimated 116,000 people across Australia classified as homeless XTM’s Heat the Homeless appeal aims to give you the opportunity to donate quality, pre-loved snow jackets to warm those in need as well as keeping old jackets out of landfill. All you need to do is drop your jacket off at a participating Heat the Homeless retail store. Once received, XTM partner with over 2,000 charities to distribute the jackets to those that need it most.

 

Britt Cox, mogul champ and three-time Olympian, getting the message out there.

How You Can Help

Donations:

If you would like to donate a jacket to the Heat The Homeless Initiative, we have a full list of collaborating stores at the bottom of this page including Anaconda stores around Australia. Just drop your jackets into the Heat the Homeless boxes that you will find in-store.

Retailers:

If you are a retailer who wishes to get involved in this campaign please contact us through our email address hth@xtm.com.au and we will supply you with our Heat The Homeless collection box, information posters and add your store to the participation list.

Charities:

If you are a charity based organisation and would like to help XTM distribute these jackets to the people who really need them, please feel free to get in contact with XTM at hth@xtm.com.au

To donate to the XTM Performance Heat the Homeless appeal, please visit your closest participating retailer. To find one closest to you visit xtm.com.au/heat-the-homeless.